Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield
Description
This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do.
"Leaders succeed when there is accountability and ownership behind personalization efforts."
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